When CEO, Bill Horne, announced that Laser Spine Institute’s Employee, Ashley Will, was named Marketing Chair for the Foundation Fighting Blindness’ Tampa Bay Area Chapter, we couldn’t help it and felt very proud of our own Ashley, who as a marketing director, is also responsible for developing and executing the company’s marketing strategies, launching new brand initiatives, and defining Laser Spine Institute as the leader in endoscopic spine surgery. Ashley, as the strong marketer she is, will add a new dimension to the foundation’s efforts to increase brand awareness of an organization that drives research in prevention, treatment and the cure for people affected by retinitis pigmentosa, macular degeneration, Usher syndrome and the entire spectrum of retinal degenerative diseases.